In the competitive world of personal care, simply selling individual products leaves money on the table. Bundling taps into the psychological desire for value and convenience, prompting customers to spend more per order. Smartly structured bundles can increase your Average Order Value (AOV) by 20-40%, transforming one-time buyers into loyal patrons. Leverage Beez's powerful bundle engine to implement these strategies effortlessly and unlock significant revenue growth.
Combine biodegradable toothbrush heads, natural silk dental floss, and charcoal teeth whitening powder into a complete eco-conscious oral hygiene kit. Target new customers looking to switch to sustainable options or existing customers seeking a comprehensive solution. Price it with a 15-20% discount compared to buying items individually.
Why it works
Offers a complete solution, simplifying the purchase decision for eco-conscious buyers and introducing them to multiple products at once.
Georganics — Starter Kits for specific routines
Bite — The 'Essentials Kit' with multiple products
Offer a quantity break on mouthwash tablet refills, encouraging customers to buy a 3-month or 6-month supply. This targets recurring users who appreciate convenience and savings. Price tiers should reflect increasing discounts for larger quantities, e.g., 10% off 3-pack, 20% off 6-pack.
Why it works
Reduces purchase frequency for consumables, locks in future sales, and provides perceived value through bulk savings.
Humankind — 'Build Your Own Bundle' with quantity discounts
Waken — Multi-pack options for their refills
Allow customers to create their own 3-pack or 5-pack of lip balms, choosing from various flavors or formulations. This caters to personal preference and encourages trying new scents. Offer a fixed price for the bundle, slightly less than buying individual balms.
Why it works
Empowers customer choice, increases perceived value, and encourages higher average order value by selecting multiple items.
Burts Bees — 'Mix & Match' lip balm bundles
Dr. Bronner's — Customizable soap bundles
Bundle razor cartridge refills into larger packs (e.g., 8-pack or 12-pack) designed to last several months. Ideal for loyal customers seeking maximum convenience and long-term savings. Offer a significant discount compared to smaller packs or single purchases.
Why it works
Addresses the recurring need for refills, reduces friction for repeat purchases, and incentivizes commitment with better pricing.
Harry's — 'Shave Plan' with discounted cartridges
Dollar Shave Club — Bulk blade refills
Curate a multi-pack of three different scents or formulations of natural deodorant pastes in travel sizes. This bundle is perfect for first-time natural deodorant users or those looking to find their favorite scent. Price it attractively as an introductory offer.
Why it works
Lowers the barrier to entry for trying new products and increases the chance of finding a preferred option, leading to future full-size purchases.
Native — 'Mini Deodorant Set'
Schmidt's — Variety packs of their natural deodorants
Combine natural loofah sponges with a complementary product like a natural body wash or exfoliating scrub. This targets customers looking to enhance their shower routine. Offer a small discount for purchasing them together.
Why it works
Suggests a logical pairing, making it easy for customers to discover complementary products and upgrade their self-care routine.
The Body Shop — 'Bath & Body Gift Sets'
Lush — Shower routine bundles
Bundle tattoo aftercare balms and salms with a vegan sunscreen stick specifically designed for protecting tattoos. This premium kit targets individuals with new or existing tattoos seeking comprehensive care. Price it as a high-value kit with a significant percentage saving.
Why it works
Provides a complete solution for a specific need, positioning the brand as an expert and offering maximum protection and healing for a valuable investment.
Mad Rabbit — 'The Full System' tattoo aftercare kit
Hustle Butter Deluxe — 'Aftercare Kit'
Offer organic cotton tampons in a discounted bulk pack (e.g., 2 or 3 boxes). This caters to environmentally conscious customers who prefer to stock up on essentials. Provide a clear quantity break discount.
Why it works
Addresses a recurring, essential purchase, providing convenience and savings while reinforcing commitment to sustainable choices.
Cora — 'Build Your Box' subscription with bulk options
Lola — Multi-box discounts
Combine teeth whitening strips with charcoal teeth whitening powder for an enhanced whitening regimen. This targets customers serious about achieving brighter teeth quickly. Offer a bundle price that is 10-15% less than buying individually.
Why it works
Offers a synergistic solution, promising faster or more effective results by combining two complementary products, increasing perceived value.
Crest — '3D White Whitening Therapy Kit'
Hismile — 'PAP+ Whitening Kit'
Bundle multiple vegan sunscreen sticks (e.g., 2 or 3 sticks) at a discounted rate, perfect for families or individuals who use sunscreen frequently. Highlight the savings and convenience of stocking up.
Why it works
Capitalizes on the need for replenishment and provides a cost-effective solution for frequent users or multiple family members.
Supergoop! — 'Play Everyday Lotion' multi-packs
Sun Bum — Family sized bundles
Allow customers to build their own box by selecting 4-5 items from a curated list of eco-friendly personal care products (e.g., biodegradable toothbrush heads, natural silk dental floss, natural deodorant pastes, natural loofah sponges). Offer a tiered discount based on the number of items selected.
Why it works
Maximizes customer satisfaction and AOV by providing extensive customization while promoting a range of sustainable products.
Grove Collaborative — 'Build Your Own Box'
Blueland — 'The Clean Essentials' customizable sets
Combine travel-sized versions of popular items like lip balm multi-packs, a natural deodorant paste, and a vegan sunscreen stick. This targets frequent travelers or those preparing for a trip. Offer it as a convenient, ready-to-go kit at a bundled price.
Why it works
Solves a specific pain point (travel preparation) by curating essential items, making the purchase decision effortless and valuable.
Kiehl's — 'Travel-Ready Essentials' kits
Aesop — 'Departure Kit'
Bundle gentle products like a fragrance-free natural deodorant paste and a soothing tattoo aftercare balm (even for non-tattoos, for irritated skin). Targets customers with sensitive skin seeking gentle solutions. Offer a small discount.
Why it works
Addresses a specific customer concern (sensitive skin) by offering a curated selection of safe and effective products, building trust.
La Roche-Posay — 'Sensitive Skin Starter Kit'
Vanicream — 'Gentle Skin Care Set'
For existing mouthwash tablet refill subscribers, offer an upsell to a 'Complete Oral Care Box' that includes biodegradable toothbrush heads and natural silk dental floss with their next refill shipment. Position this as an upgrade to their routine at a special subscriber-only price.
Why it works
Leverages existing customer loyalty to increase AOV and LTV by seamlessly integrating additional, complementary products into their recurring purchases.
Quip — 'Refill Plan' with add-ons
Hello Products — Subscription bundles with multiple oral care items
Create a premium bundle including teeth whitening strips, charcoal teeth whitening powder, biodegradable toothbrush heads, and mouthwash tablet refills. This comprehensive kit targets customers committed to achieving and maintaining peak oral hygiene and aesthetics. Offer a significant, tiered discount for this high-value bundle.
Why it works
Presents the ultimate solution, appealing to customers willing to invest in a complete regimen for superior results and maximum convenience.
Smile Direct Club — 'Whitening System'
Oral-B — 'Electric Toothbrush & Whitening Kit'
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