Unlocking higher Average Order Value (AOV) is a cornerstone of e-commerce success, and for Shopify stores in the pet niche, strategic bundling is the ultimate secret weapon. By leveraging the power of psychological incentives, bundles not only make purchasing easier for your customers but also dramatically boost your bottom line, with many stores seeing AOV increases of 20-40%. With Beez's powerful bundle engine, you can effortlessly implement these high-converting strategies and transform casual browsers into loyal, high-value customers.
Offer customers a discount when they purchase multiple bags of freeze-dried raw cat food. This targets value-conscious cat parents looking to stock up on premium nutrition. Price tiers could be 3, 5, or 10 bags for increasing savings.
Why it works
Encourages larger upfront purchases of a high-ticket consumable, reduces shipping frequency for the customer, and creates perceived value through savings.
Ollie — 'Subscribe & Save' for pet food, but a one-time bulk purchase could mimic this.
Curate a multi-pack of assorted premium wet cat food pouches, allowing customers to try different flavors or ensure their cat has variety. This works well for new customers or those with picky eaters. Offer a slight discount compared to buying individual pouches.
Why it works
Solves the 'what will my cat like?' dilemma, increases units per transaction, and positions your brand as a helpful curator.
Chewy — 'Variety Packs' for various pet foods.
Bundle an automatic cat feeder with a few bags of freeze-dried raw cat food. This cross-sell targets pet parents seeking convenience and quality, offering a complete solution to automate meal times. Price the kit with a combined discount.
Why it works
Addresses a complete need (feeding automation + food), making the initial purchase decision easier and increasing the average order value significantly.
PetSafe — Bundles feeders with compatible food containers or accessories.
Offer multi-packs of cat water fountain filters (e.g., 3-pack, 6-pack) at a discounted rate. This is ideal for existing fountain owners or those buying a new fountain, ensuring they have a supply of replacements. Emphasize health benefits of filtered water.
Why it works
Capitalizes on recurring needs for a consumable accessory, boosting repeat purchases and customer loyalty by simplifying reordering.
Veken — Sells 6-packs of their fountain filters on Amazon.
Allow customers to create a custom box by choosing 3-5 items from a selection of treats (freeze-dried raw cat treats) and toys (organic catnip toys, natural silvervine chew sticks). Offer a fixed price for the box, slightly lower than buying items individually.
Why it works
Empowers customer choice, caters to individual cat preferences, and increases perceived value and engagement, leading to higher conversion rates.
P.L.A.Y. Pet Lifestyle And You — Offers build-your-own toy bundles.
Combine clumping silica cat litter with a litter box odor eliminator. This bundle targets new cat owners or those looking to upgrade their litter routine for a fresher home. Offer a compelling discount for buying both together.
Why it works
Solves a common pain point (litter box smell) with a complementary solution, increasing basket size for essential items.
Dr. Elsey's — Often cross-promotes their litters with their litter attractants or deodorizers.
Bundle calming pheromone diffuser refills with a bottle of CBD calming oil for cats. This cross-sell targets pet parents with anxious cats, offering a multi-faceted approach to feline stress relief. Position it as a complete 'calmness' solution.
Why it works
Addresses a specific customer need with a comprehensive solution, demonstrating expertise and increasing the perceived value of the combined products.
Feliway — Sometimes bundles diffusers with other calming aids.
Offer a multi-pack of feline probiotic powders (e.g., 2-pack or 3-pack). This appeals to customers committed to their cat's digestive health and ensures they have a consistent supply. Highlight the long-term benefits of regular use.
Why it works
Encourages consistent usage of a health supplement, leading to better outcomes for the cat and recurring revenue for the business.
Purina Pro Plan Veterinary Diets — Sells multi-packs of their FortiFlora probiotic sachets.
Combine a grooming hammock for cats with a tube of hairball relief paste. This upsell kit targets cat owners looking for easier grooming sessions and proactive hairball prevention. Offer a package discount for the complete solution.
Why it works
Solves two related problems simultaneously, offering convenience and a comprehensive approach to a common cat care challenge.
ChomChom Roller — Often bundled with grooming brushes or de-shedding tools.
Bundle organic catnip toys with catnip scented bubble refills or natural silvervine chew sticks. This multi-pack offers continuous entertainment for playful cats and ensures owners have backups. Price with a small discount for the combo.
Why it works
Leverages the consumable nature of catnip and toys, encouraging repeat purchases and ensuring cats remain engaged.
Yeowww! Catnip — Often sells bundles of their catnip-filled toys.
Bundle automatic litter box liners with an advanced litter box odor eliminator. This cross-sell is perfect for owners of automatic litter boxes, providing a seamless and odor-free maintenance solution. Offer a discount on the combined purchase.
Why it works
Enhances the value of an automatic system by offering complementary consumables that directly improve the user experience.
Litter-Robot — Sells bundles of their waste bags and carbon filters.
Pair a cat grass growing kit with natural silvervine chew sticks. This bundle targets cat owners who want to provide safe, natural enrichment and dental health benefits. Position it as a natural alternative for indoor cats.
Why it works
Appeals to health-conscious pet parents, offering two complementary natural products that promote well-being and enrichment.
SmartyKat — Offers various natural play products, often bundled.
Offer quantity discounts on freeze-dried raw cat treats. For example, 'Buy 3, Get 10% Off' or 'Buy 5, Get 15% Off'. This encourages customers to purchase more of a highly desired, consumable product.
Why it works
Leverages the addictive nature of treats for cats (and owners' desire to spoil them), directly boosting AOV through bulk purchases.
Stella & Chewy's — Sells treats in larger bags or multi-packs at a better value.
A comprehensive bundle including CBD calming oil for cats, calming pheromone diffuser refills, and a soothing organic catnip toy. This hybrid bundle provides a multi-pronged approach to managing feline anxiety. Offer a significant discount on the complete kit.
Why it works
Provides a complete solution for a complex problem (anxiety), offering maximum value and peace of mind to the pet owner.
Pet Releaf — Bundles their CBD products with other calming supplements or treats.
Bundle an automatic litter box liner subscription (or multi-pack) with a bulk purchase of clumping silica cat litter and a litter box odor eliminator. This offers a seamless, long-term solution for litter box cleanliness. Offer the biggest discount for this comprehensive bundle.
Why it works
Combines convenience with efficiency, solving the entire problem of litter box maintenance for the customer in one high-value purchase.
ScoopFree — Sells their self-cleaning litter boxes with trays and often promotes odor control products.
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