Beauty Device Market: $100B+ by 2028

Electrify Your Sales with Microcurrent Device Subscriptions

Turn one-time buyers into loyal users with recurring revenue for devices and conductive gels.

68% of microcurrent device users forget to reorder their conductive gel, leading to inconsistent use.

Elevate your skincare routine with advanced microcurrent facial devices, renowned for their ability to tone facial muscles and reduce the appearance of fine lines for a youthful glow. Savvy beauty enthusiasts understand that consistent application and a steady supply of conductive gel are key to maximizing results and achieving lasting skin rejuvenation. Implement flexible subscription and bundling options for your microcurrent devices and essential gels effortlessly with Beez, the leading Shopify app designed to boost customer loyalty and recurring revenue.

Microcurrent Facial Devices Subscription Ideas

Proven subscription models you can launch today on Shopify.

Conductive Gel Replenishment

Beginner

Offer a monthly or bi-monthly subscription for essential conductive gel.

Revenue:
Medium
Replenishment

Example: NuFACE Hydrating Leave-On Gel Primer subscription

Device + Gel Starter Kit Subscription

Intermediate

Bundle a microcurrent device with a recurring gel subscription for new users.

Revenue:
High
Subscribe & Save Bundle

Example: Foreo BEAR mini + Serum Serum Serum subscription

Accessory & Treatment Serum Box

Intermediate

Curate a monthly box with device accessories, specialized serums, and masks.

Revenue:
Medium
Curated Box

Example: Omnilux Contour Face Mask + Hydrogel Mask subscription

Device Upgrade Program

Advanced

Allow subscribers to upgrade their device model after a certain period for a discounted rate.

Revenue:
High
Upgrade Program

Example: Therabody Theragun upgrade path for loyal users

Build-Your-Own Skincare Routine

Advanced

Let customers choose their device, gel, and complementary skincare products for a custom recurring bundle.

Revenue:
High
Build-Your-Own Bundle

Example: Customizable skincare routine from The Ordinary

Trial Size Device + Gel Subscription

Beginner

Offer a smaller, more affordable device with a mini gel subscription to attract new users.

Revenue:
Medium
Entry-Level Subscription

Example: SolaWave Wand mini + Activating Serum subscription

Bundle + Subscribe Preview

The highest-converting layout for microcurrent facial devices: tiered bundles with a stackable subscription discount.

Choose your quantity

+ FREE Collagen-Boosting Peptide Serum (15ml) included

With every order of 2+ packs

Your Total
$306Save $54 total
Free shipping No commitment Flexible schedule

Bundles + Subscriptions. Zero transaction fees. Native Shopify Checkout.

ROI Calculator

Estimate your recurring revenue potential for microcurrent facial devices subscriptions.

Monthly Orders250
502000
Average Order Value$180
$10$200
Monthly Churn Rate8%
1%25%
Monthly Growth Rate18%
1%40%
Subscription Discount10%
0%30%

Current Monthly Recurring

$14,904

Projected MRR (12 months)

$108,614projected

Annual Recurring Revenue

$178,848

Avg Subscriber Lifetime Value

$24,300
Start Free Trial

Why Subscriptions Beat One-Time Sales

With 250 new Microcurrent Facial Devices customers/month at $180/order: what happens when 30% subscribe instead of buying once?

30%
$1.2M
$882K
$588K
$294K
$0
$102K
$90K
M2
$251K
$180K
M4
$438K
$270K
M6
$657K
$360K
M8
$905K
$450K
M10
$1.2M
$540K
M12
With Subscriptions
100% One-Time Only

After 12 months

+118% extra revenue

$1.2M

Revenue with subscriptions

$540K

Revenue 100% one-time

+$636K

Extra revenue from subscriptions

How this works:

Each month, 250 new customers arrive. In the gray scenario, they all buy once and never return. In the teal scenario, 30% of them subscribe (recurring monthly with 92% retention), while the remaining 70% still buy once. Subscribers keep paying each month, so revenue compounds over time.

Churn Impact Simulator

See how much revenue microcurrent facial devices stores lose to churn — and how much Beez recovers.

100

Industry avg churn

8%/mo

Without smart retention
-$17,280/yr lost
With Beez
-$8,640/yr lost

$8,640

Revenue Saved/yr

4%

Churn Reduction

4%

Churn w/ Beez

Bundle Ideas

High-converting product bundle combinations for microcurrent facial devices subscriptions.

Microcurrent Starter Kit

15% off

Everything you need to begin your microcurrent journey for radiant, lifted skin.

Microcurrent Facial DeviceConductive Gel (Large)Cleansing Spray

Advanced Treatment Bundle

10% off

Elevate your routine with a professional-grade device and targeted anti-aging treatments.

Microcurrent Facial Device (Pro)Firming SerumHydrating Sheet Masks (4-pack)

Travel Glow Essentials

12% off

Maintain your glow on the go with this compact and convenient travel bundle.

Mini Microcurrent DeviceTravel-Size Conductive GelPortable Charger

Gel & Boosters Replenishment

8% off

Ensure you never run out of essentials with this recurring bundle of gel and powerful boosters.

Conductive Gel (Large)Collagen Boosting SerumHyaluronic Acid Ampoules

Launch Checklist

Everything you need to launch microcurrent facial devices subscriptions on Shopify.

0%

Strategy

Product

Pricing

Marketing

Technology

Operations

Analytics

How Beez Compares

Feature comparison for microcurrent facial devices subscription management.

Built for ShopifyRequires 2+ AppssubscriptionFrom $99/mo + 1.25% + 19c per transaction
Save on 2nd App: Beez handles both Bundles & Subscriptions.
FeatureBeezRecharge
$0 Transaction Fees
Native Shopify Checkout
Native Subscription Management
Emails that Look 100% Shopify Native
Built-in Bundle Engine
Built-in Subscription Engine
Single Management Dashboard
Built for Shopify (BFS) Certified
Unlimited Active Subscribers
Unlimited Bundle Offers
AI Churn Prediction
Custom Customer Portal
Automated Dunning (Failed Payment Recovery)
Multi-Language Support Based on Shopify
Discount Stacking Logic (Bundle + Sub)
White-Glove Migration Service
Advanced Analytics Dashboard
Bundle Mastery
Advanced Quantity Breaks
BOGO (Buy One Get One) Logic
Free Gift with Purchase Integration
Cart-Level Upsells
Mix & Match (Build Your Own Box)

Recharge weakness: Transaction fees of 1.25% + 19c eat into every subscription order

Save $3,000-15,000/year with zero transaction fees plus get a built-in bundle engineTry Beez Free

Copy & Paste Templates

Ready-to-use messaging templates for your subscription flows.

Email

Welcome Email for New Microcurrent Subscribers

Subject: Welcome, {{first_name}}! Your journey to radiant skin begins!

Hi {{first_name}},

Welcome to the {{store_name}} family! Your {{product_name}} subscription is confirmed and your first shipment is being prepared.

Get ready to experience the glow!

Best,
The {{store_name}} Team
SMS

Upcoming Gel Order Reminder (SMS)

{{store_name}}: Hey {{first_name}}! Your {{product_name}} conductive gel subscription renews in 3 days. Keep glowing! Manage here: {{portal_link}}
Email

Win-Back Email for Churned Subscribers

Subject: We miss your glow! Here's 20% off to reactivate.

Hi {{first_name}},

We noticed you cancelled your {{product_name}} subscription. Don't let your skin miss out!

Reactivate today and get 20% off your next 3 shipments of gel or accessories. We're here to help you shine!

Reactivate now: {{reactivation_link}}

Pro Tips

Insider strategies from top-performing subscription brands.

Offer a 'Gel Auto-Replenish' option for all device purchases. It ensures consistent usage and boosts LTV.

Create video tutorials and guides for device usage. Education reduces frustration and increases perceived value.

Build a private community (e.g., Facebook group) for subscribers. Share advanced tips, host Q&As, and foster loyalty.

Bundle your microcurrent device with complementary serums or masks. It increases AOV and provides a complete skincare solution.

Setup Guide

Get your microcurrent facial devices subscription running on Shopify in minutes.

1

Install Beez from the Shopify App Store

One-click install. No theme code changes required to get started with recurring orders.

2

Add subscription widget to your product pages

Enable the Beez widget on your microcurrent device and gel product pages to display subscription options.

3

Configure subscription products and frequencies

Set up your microcurrent devices, conductive gels, and bundles as subscription products with desired delivery frequencies (e.g., monthly, bi-monthly).

4

Set up billing and payment methods

Connect your payment gateway (e.g., Shopify Payments, Stripe) to process recurring charges securely.

5

Customize your customer portal

Brand your customer portal to match your store's aesthetic, allowing subscribers to manage their subscriptions easily.

6

Launch your microcurrent subscription program

Go live! Announce your new subscription options to your audience and start acquiring subscribers.

Migration Blueprint

Switch from any competitor to Beez with zero subscriber downtime.

Typical migration for microcurrent facial devices stores completes in ~45 minutes.

Migration Playbook~45 min total
1

Export subscriber data from your current app

5 min

Download a CSV of all active subscribers, including product, frequency, and next charge date, from your existing platform.

2

Import subscriber data into Beez

15 min

Use Beez's migration tool to upload your CSV. Our team can assist with complex imports.

3

Map existing products to Beez products

10 min

Ensure your old subscription products are correctly linked to their new counterparts in Beez.

4

Test a few migrated subscriptions

10 min

Verify that a sample of migrated subscriptions are active, correctly priced, and have the right next charge date.

5

Deactivate old subscription app and go live

5 min

Once testing is complete, disable your previous subscription app and fully transition to Beez.

Free migration support included with all plans
Start Migration

Subscription Policy Template

Pre-written legal language for microcurrent facial devices subscription terms. Customize and add to your Shopify store.

Subscription Terms Template
SUBSCRIPTION TERMS & CONDITIONS

1. SUBSCRIPTION OVERVIEW
By subscribing to [Store Name] microcurrent device or gel subscriptions, you agree to receive recurring shipments at the frequency and price selected during checkout.

2. BILLING & PAYMENT
- Your payment method will be charged automatically on your chosen renewal date.
- If payment fails, we will attempt to retry the charge up to 4 times over a 14-day period.

3. MODIFICATIONS
- You may skip a shipment, pause your subscription, or change your product/frequency at any time through your customer portal.

4. CANCELLATION
- You can cancel your subscription at any time through your customer portal. There are no penalties or fees for cancellation.

5. SHIPPING
- Orders typically ship within 1-3 business days of your successful renewal payment.
- Shipping costs will be applied as per your initial subscription agreement.

6. RETURNS & REFUNDS
- For defective microcurrent devices, please contact us within 30 days of receipt for a replacement or refund.
- Unopened and unused conductive gels or accessories may be returned within 14 days for a refund.

7. CONTACT
For any questions or support, please email [support email] or visit your dedicated customer portal.

Last updated: [Date]

This template is provided for informational purposes only. It is not legal advice. Consult a qualified attorney before publishing subscription terms on your store.

Frequently Asked Questions

Common questions about launching microcurrent facial devices subscriptions on Shopify with Beez.

Most successful gel subscriptions offer monthly or bi-monthly options, aligning with typical product usage.

Clearly outline your warranty policy on product pages and in your subscription terms. Offer seamless returns for defective devices within a specified period.

Yes, you can offer a discounted first month or a smaller 'mini' device with a subscription to encourage trials. Ensure clear terms for cancellation.

Conductive gels are essential. Serums, sheet masks, cleansing devices, and complementary skincare products are also great for bundles.

Focus on education, usage tips, community building, and timely replenishment reminders for gels. Offer flexible subscription management options.

Yes, but be mindful of customs, duties, and shipping costs. Clearly communicate these to international subscribers and ensure devices meet local electrical standards.