Transform one-time buyers into long-term subscribers for consistent beauty routines and predictable revenue.
85% of lash serum users repurchase within 3 months, making subscriptions an ideal model for retention.
Achieve longer, fuller lashes effortlessly with our premium Eyelash Growth Serums, designed for consistent daily application to stimulate natural lash development. Customers typically see optimal results with continuous use, making a recurring delivery model ideal for maintaining their desired lash look without interruption. Leverage the power of Beez, the leading Shopify app, to offer flexible subscription plans that ensure your customers never run out of their essential lash serum.
Proven subscription models you can launch today on Shopify.
Offer a recurring delivery of your core eyelash growth serum to ensure consistent use.
Example: GrandeLASH-MD's auto-delivery program
Bundle your serum with a complementary product like a lash conditioner, mascara, or lash cleanser.
Example: RevitaLash Advanced + RevitaLash Volumizing Primer
First shipment includes serum, applicator, and a 'Lash Journey' guide; subsequent shipments are serum refills.
Example: A new brand offering a comprehensive first-time user experience
Subscribers receive the serum monthly plus exclusive access to new products, early bird discounts, or content.
Example: Sephora's Beauty Insider program with subscription perks
Allow customers to select their serum, a lash tool, and a beauty accessory for a personalized monthly box.
Example: Function of Beauty's customizable hair care subscriptions
Deliver the serum with a limited-edition lash-enhancing product or beauty item tailored to the season.
Example: FabFitFun style box focused purely on lash and eye care
Show eyelash growth serums customers how much they save with a recurring subscription.
Subscription Price
You save $10 every order
Delivery Frequency
Annual Savings
$120
Powered by Beez. Integrates natively with Shopify Checkout.
Estimate your recurring revenue potential for eyelash growth serums subscriptions.
Current Monthly Recurring
Projected MRR (12 months)
Annual Recurring Revenue
Avg Subscriber Lifetime Value
With 250 new Eyelash Growth Serums customers/month at $65/order: what happens when 30% subscribe instead of buying once?
After 12 months
+118% extra revenue
$425K
Revenue with subscriptions
$195K
Revenue 100% one-time
+$230K
Extra revenue from subscriptions
How this works:
Each month, 250 new customers arrive. In the gray scenario, they all buy once and never return. In the teal scenario, 30% of them subscribe (recurring monthly with 92% retention), while the remaining 70% still buy once. Subscribers keep paying each month, so revenue compounds over time.
See how much revenue eyelash growth serums stores lose to churn — and how much Beez recovers.
Industry avg churn
10%/mo
$3,900
Revenue Saved/yr
5%
Churn Reduction
5%
Churn w/ Beez
High-converting product bundle combinations for eyelash growth serums subscriptions.
Everything needed for stronger, longer, and more beautiful lashes in one monthly delivery.
Never miss a day of your lash routine, whether at home or on the go.
A complete regimen for lash growth and enhancement, morning to night.
Achieve fuller, healthier lashes and brows with this powerful duo delivered monthly.
Everything you need to launch eyelash growth serums subscriptions on Shopify.
Feature comparison for eyelash growth serums subscription management.
| Feature | Beez | Recharge |
|---|---|---|
| $0 Transaction Fees | ||
| Native Shopify Checkout | ||
| Native Subscription Management | ||
| Emails that Look 100% Shopify Native | ||
| Built-in Bundle Engine | ||
| Built-in Subscription Engine | ||
| Single Management Dashboard | ||
| Built for Shopify (BFS) Certified | ||
| Unlimited Active Subscribers | ||
| Unlimited Bundle Offers | ||
| AI Churn Prediction | ||
| Custom Customer Portal | ||
| Automated Dunning (Failed Payment Recovery) | ||
| Multi-Language Support Based on Shopify | ||
| Discount Stacking Logic (Bundle + Sub) | ||
| White-Glove Migration Service | ||
| Advanced Analytics Dashboard |
Recharge weakness: Transaction fees of 1.25% + 19c eat into every subscription order
Ready-to-use messaging templates for your subscription flows.
Subject: Welcome to the {{store_name}} Lash Club, {{first_name}}! Your journey to longer lashes begins.
Hi {{first_name}},
Thank you for subscribing to our {{product_name}}! Your first shipment is confirmed and will be on its way soon.
Get ready to see amazing results with consistent use. You can manage your subscription anytime here: {{portal_link}}
Happy lashing,
The {{store_name}} Team{{store_name}}: Hey {{first_name}}! Your {{product_name}} subscription renews in 3 days. Keep your lash routine consistent! Manage here: {{portal_link}}Subject: Don't let your lashes miss out! Here's 20% off.
Hi {{first_name}},
We noticed you cancelled your {{product_name}} subscription. We understand life happens, but your lashes deserve consistent care!
Reactivate your subscription today and get 20% off your next 3 shipments. We'd love to have you back!
Reactivate now: {{reactivation_link}}
Best,
The {{store_name}} TeamInsider strategies from top-performing subscription brands.
Emphasize the long-term benefits of consistent use in your marketing. Eyelash serums require dedication for visible results, making subscriptions ideal.
Offer a tiered discount structure: a higher discount for committing to 3 or 6 months upfront can significantly boost LTV.
Include a 'Lash Journey' guide or progress tracker with the first shipment. This helps manage expectations and encourages continued use.
Leverage before-and-after testimonials and user-generated content heavily. Visual proof is incredibly powerful for beauty products like lash serums.
Get your eyelash growth serums subscription running on Shopify in minutes.
One-click install. No theme code changes required to get started with recurring orders.
Select which serums or bundles are available for subscription and set up your desired frequencies (e.g., monthly, bi-monthly).
Define the billing intervals and apply the 'subscribe & save' discount to incentivize recurring purchases.
Brand your customer portal to match your store's aesthetic and ensure subscribers can easily manage their orders.
Connect Beez with your marketing platforms to automate welcome emails, upcoming order reminders, and win-back campaigns.
Place a test order to ensure the subscription process, billing, and customer portal all function perfectly before launch.
Switch from any competitor to Beez with zero subscriber downtime.
Typical migration for eyelash growth serums stores completes in ~65 minutes.
Download a CSV of all active subscribers, including their product, frequency, and next charge date, from your existing platform.
Ensure your current subscription products are correctly linked to their corresponding products within Beez.
Use Beez's migration tool to seamlessly transfer your subscriber base without interrupting their recurring orders.
Verify that migrated subscriptions are active, billing correctly, and accessible via the customer portal.
Once you've confirmed a successful migration, uninstall or deactivate your previous subscription solution.
Pre-written legal language for eyelash growth serums subscription terms. Customize and add to your Shopify store.
SUBSCRIPTION TERMS & CONDITIONS 1. SUBSCRIPTION OVERVIEW By subscribing to [Store Name]'s Eyelash Growth Serum, you agree to receive recurring shipments at the frequency and price selected during checkout. 2. BILLING & PAYMENT - Your chosen payment method will be charged automatically on your scheduled renewal date. - If payment fails, we will attempt to retry the charge up to 4 times over a 14-day period. 3. MODIFICATIONS - You may easily skip a shipment, pause your subscription, or swap products at any time through your dedicated customer portal. 4. CANCELLATION - You can cancel your subscription at any time without penalties or fees. Cancellations must be made before your next billing cycle. 5. SHIPPING - Subscription orders typically ship within 1-3 business days of successful payment. You will receive a tracking number via email. 6. RETURNS & REFUNDS - Due to the nature of our products, we do not accept returns on opened lash serums. For damaged or incorrect shipments, please contact us within 7 days of delivery for a replacement or refund. 7. CONTACT For any questions or assistance, please email [support email] or visit your customer portal at [portal URL]. Last updated: [Date]
This template is provided for informational purposes only. It is not legal advice. Consult a qualified attorney before publishing subscription terms on your store.
Common questions about launching eyelash growth serums subscriptions on Shopify with Beez.
Monthly or bi-monthly subscriptions are most common, aligning with product usage and refill needs. Some brands also offer quarterly for larger sizes.
Yes, a flexible customer portal allowing subscribers to easily pause, skip, or adjust their next shipment date is crucial for retention.
Offer clear value, excellent customer service, personalized communication, and flexible subscription management. Cancellation save flows can also help.
Typically, a 10-20% discount on the one-time purchase price is effective. Consider tiered discounts for longer commitment periods.
Yes, offering various sizes (e.g., 1-month, 3-month supply) or different formulations (e.g., sensitive, extra strength) can cater to diverse customer needs and preferences.
Clearly outline your return policy in your subscription terms. For damaged items, offer a prompt replacement to maintain customer trust.