CBD Wellness Market: $20B+ by 2025

Elevate Wellness with a CBD Lubricant Subscription on Shopify

Turn intimate wellness into a consistent ritual with flexible recurring delivery options.

80% of CBD users prefer discreet, convenient, and consistent product access.

The CBD wellness market is booming, and CBD lubricants offer a unique opportunity for recurring revenue. By combining flexible bundle options with convenient subscribe-and-save deliveries, you can cater to diverse customer needs and build lasting loyalty. Beez makes it easy to launch and manage these hybrid subscription models on Shopify, turning one-time buyers into dedicated wellness enthusiasts.

CBD Lubricants for Wellness Subscription Ideas

Proven subscription models you can launch today on Shopify.

Monthly Wellness Replenishment

Beginner

Offer a monthly delivery of their preferred CBD lubricant strength and size.

Revenue:
High
Subscribe & Save

Example: A customer's favorite 500mg CBD lube delivered every 30 days.

Intimacy Discovery Box

Intermediate

Curate a quarterly box with different CBD lubricant formulations, massage oils, and related wellness items.

Revenue:
High
Curated Box

Example: A box featuring a new CBD lube, a sensual massage oil, and a bath bomb.

Build-Your-Own Wellness Bundle

Intermediate

Allow customers to select 2-3 CBD lubricants or related products for a discounted recurring bundle.

Revenue:
High
Build-Your-Own Bundle

Example: Customer chooses a CBD lube, a CBD tincture, and a topical balm for monthly delivery.

Strength Progression Program

Advanced

A subscription designed to gradually increase CBD potency over several months, guiding users to optimal dosage.

Revenue:
Medium
Progressive Subscription

Example: Starting with 250mg, then 500mg, then 1000mg over three months.

Couples Wellness Kit Subscription

Intermediate

Offer a recurring bundle tailored for couples, including CBD lubricants, massage candles, and intimacy guides.

Revenue:
High
Curated Bundle

Example: A monthly kit with two CBD lubes, a couples' journal, and a relaxing essential oil blend.

Travel-Size Essentials Subscription

Beginner

Provide a subscription for smaller, travel-friendly CBD lubricant bottles, perfect for on-the-go wellness.

Revenue:
Medium
Replenishment

Example: Two 1oz CBD lubricant bottles delivered every two months.

Bundle + Subscribe Preview

The highest-converting layout for cbd lubricants for wellness: tiered bundles with a stackable subscription discount.

Choose your quantity

+ FREE CBD Dosage Guide included

With every order of 2+ packs

Your Total
$68Save $12 total
Free shipping No commitment Flexible schedule

Bundles + Subscriptions. Zero transaction fees. Native Shopify Checkout.

ROI Calculator

Estimate your recurring revenue potential for cbd lubricants for wellness subscriptions.

Monthly Orders250
502000
Average Order Value$68
$10$200
Monthly Churn Rate8%
1%25%
Monthly Growth Rate18%
1%40%
Subscription Discount15%
0%30%

Current Monthly Recurring

$5,318

Projected MRR (12 months)

$38,753projected

Annual Recurring Revenue

$63,811

Avg Subscriber Lifetime Value

$8,670
Start Free Trial

Why Subscriptions Beat One-Time Sales

With 250 new CBD Lubricants for Wellness customers/month at $68/order: what happens when 30% subscribe instead of buying once?

30%
$444K
$333K
$222K
$111K
$0
$39K
$34K
M2
$95K
$68K
M4
$165K
$102K
M6
$248K
$136K
M8
$342K
$170K
M10
$444K
$204K
M12
With Subscriptions
100% One-Time Only

After 12 months

+118% extra revenue

$444K

Revenue with subscriptions

$204K

Revenue 100% one-time

+$240K

Extra revenue from subscriptions

How this works:

Each month, 250 new customers arrive. In the gray scenario, they all buy once and never return. In the teal scenario, 30% of them subscribe (recurring monthly with 92% retention), while the remaining 70% still buy once. Subscribers keep paying each month, so revenue compounds over time.

Churn Impact Simulator

See how much revenue cbd lubricants for wellness stores lose to churn — and how much Beez recovers.

100

Industry avg churn

10%/mo

Without smart retention
-$8,160/yr lost
With Beez
-$4,080/yr lost

$4,080

Revenue Saved/yr

5%

Churn Reduction

5%

Churn w/ Beez

Bundle Ideas

High-converting product bundle combinations for cbd lubricants for wellness subscriptions.

Intimate Wellness Duo

15% off

Combine your favorite CBD lubricant with a soothing CBD massage oil for a complete wellness experience.

CBD Lubricant (500mg)CBD Massage Oil

Enhanced Pleasure Pack

20% off

A powerful CBD lubricant paired with a relaxing CBD edible for ultimate comfort and enjoyment.

CBD Lubricant (1000mg)CBD Edible (Relaxation)

Self-Care Sanctuary Bundle

10% off

Create a serene self-care ritual with a gentle CBD lubricant, a calming bath bomb, and a luxurious candle.

CBD Lubricant (250mg)CBD Bath BombAromatherapy Candle

Travel & Trial Kit

12% off

Perfect for new users or travelers, this bundle offers a small lubricant, a tincture sample, and an informative guide.

Travel-Size CBD LubricantSample CBD TinctureDosage Guide

Launch Checklist

Everything you need to launch cbd lubricants for wellness subscriptions on Shopify.

0%

Legal

Strategy

Operations

Technology

Customer Experience

Marketing

Retention

How Beez Compares

Feature comparison for cbd lubricants for wellness subscription management.

Built for ShopifyRequires 2+ AppssubscriptionFrom $99/mo + 1.25% + 19c per transaction
Save on 2nd App: Beez handles both Bundles & Subscriptions.
FeatureBeezRecharge
$0 Transaction Fees
Native Shopify Checkout
Native Subscription Management
Emails that Look 100% Shopify Native
Built-in Bundle Engine
Built-in Subscription Engine
Single Management Dashboard
Built for Shopify (BFS) Certified
Unlimited Active Subscribers
Unlimited Bundle Offers
AI Churn Prediction
Custom Customer Portal
Automated Dunning (Failed Payment Recovery)
Multi-Language Support Based on Shopify
Discount Stacking Logic (Bundle + Sub)
White-Glove Migration Service
Advanced Analytics Dashboard
Bundle Mastery
Advanced Quantity Breaks
BOGO (Buy One Get One) Logic
Free Gift with Purchase Integration
Cart-Level Upsells
Mix & Match (Build Your Own Box)

Recharge weakness: Transaction fees of 1.25% + 19c eat into every subscription order

Save $3,000-15,000/year with zero transaction fees plus get a built-in bundle engineTry Beez Free

Copy & Paste Templates

Ready-to-use messaging templates for your subscription flows.

Email

Welcome Email for New CBD Subscribers

Subject: Welcome to enhanced wellness, {{first_name}}! Your first CBD order is on its way.

Hi {{first_name}},

Your {{product_name}} subscription is confirmed and will be shipped soon. Get ready to experience consistent wellness.

To manage your subscription anytime, visit your customer portal here: {{portal_link}}

Stay well,
The {{store_name}} Team
SMS

Upcoming CBD Order Reminder (SMS)

{{store_name}}: Hey {{first_name}}! Your {{product_name}} subscription renews in 3 days. Manage your order or skip here: {{portal_link}}
Email

Win-Back Email for Churned CBD Subscribers

Subject: We miss you! Here's 20% off to restart your wellness journey.

Hi {{first_name}},

We noticed you cancelled your {{product_name}} subscription. We'd love to welcome you back to consistent wellness.

Reactivate your subscription today and get 20% off your next 3 shipments. Use code WELCOMEBACK20 at checkout.

Restart your subscription here: {{reactivation_link}}

Warmly,
The {{store_name}} Team

Pro Tips

Insider strategies from top-performing subscription brands.

Educate your customers on the benefits and proper usage of CBD lubricants. Clear communication builds trust and encourages consistent use.

Offer discreet packaging options. Many customers appreciate privacy when ordering intimate wellness products.

Implement a loyalty program specifically for subscribers, rewarding them with points or exclusive access to new CBD formulations.

Partner with wellness influencers or sex-positive educators to reach a targeted audience and build credibility for your CBD lubricant brand.

Setup Guide

Get your cbd lubricants for wellness subscription running on Shopify in minutes.

1

Install Beez from the Shopify App Store

One-click install. No theme code changes required for a seamless setup.

2

Configure your CBD lubricant products

Add your CBD lubricants to Shopify and define their subscription eligibility and pricing.

3

Set up subscription plans and discounts

Create flexible subscription frequencies (e.g., monthly, bi-monthly) and apply attractive subscribe-and-save discounts.

4

Design your bundle offers

Create compelling multi-pack bundles for your CBD lubricants, offering tiered savings for larger quantities.

5

Customize your customer portal

Tailor the portal experience to match your brand, allowing customers to easily manage their subscriptions.

6

Launch and promote your CBD subscription

Announce your new subscription options to your audience and start acquiring recurring customers.

Migration Blueprint

Switch from any competitor to Beez with zero subscriber downtime.

Typical migration for cbd lubricants for wellness stores completes in ~120 minutes.

Migration Playbook~120 min total
1

Export subscriber data from your current app

10 min

Download a CSV of all active subscribers from your existing platform, including product, frequency, and next charge date.

2

Prepare your product catalog in Shopify

30 min

Ensure all CBD lubricant products and their variants are correctly set up in your Shopify store.

3

Import subscribers into Beez

15 min

Use Beez's migration tool to seamlessly transfer your existing subscriber base without interrupting service.

4

Test subscription flows and customer portal

20 min

Place a test order and navigate the customer portal to ensure everything is functioning correctly.

5

Update your website and communications

45 min

Inform your customers about the migration and any new features available through the Beez customer portal.

Free migration support included with all plans
Start Migration

Subscription Policy Template

Pre-written legal language for cbd lubricants for wellness subscription terms. Customize and add to your Shopify store.

Subscription Terms Template
SUBSCRIPTION TERMS & CONDITIONS

1. SUBSCRIPTION OVERVIEW
By subscribing to [Store Name]'s CBD Lubricants, you agree to receive recurring shipments at the frequency and price selected during checkout.

2. BILLING & PAYMENT
- Your chosen payment method will be charged automatically on your scheduled renewal date.
- If payment fails, we will attempt to re-process the payment up to 4 times over a 14-day period.

3. MODIFICATIONS
- You have full control to skip a shipment, pause your subscription, or modify your product selection at any time through your dedicated customer portal.

4. CANCELLATION
- You may cancel your subscription at any time without penalties or fees. Cancellations must be made before your next billing cycle to avoid being charged for the upcoming shipment.

5. SHIPPING
- Orders typically ship within 1-3 business days of successful payment processing.
- We offer discreet packaging for all CBD lubricant shipments.

6. RETURNS & REFUNDS
- Due to the nature of our products, we generally do not accept returns. However, if your shipment arrives damaged or incorrect, please contact us within 7 days of delivery for assistance.

7. CONTACT
For any questions or support, please email [support email] or visit your customer portal.

Last updated: [Date]

This template is provided for informational purposes only. It is not legal advice. Consult a qualified attorney before publishing subscription terms on your store.

Frequently Asked Questions

Common questions about launching cbd lubricants for wellness subscriptions on Shopify with Beez.

A subscription ensures you never run out of your favorite product, often comes with discounts, and provides discreet, consistent delivery right to your door.

Most customers prefer monthly or bi-monthly deliveries, but you can choose the frequency that best suits your usage and needs.

Yes, through your customer portal, you can easily modify your product, strength, or even swap for a different item before your next shipment.

Yes, federally legal CBD products (containing less than 0.3% THC) can be shipped across state lines. Always check local regulations.

Our flexible customer portal allows you to skip upcoming orders, pause your subscription, or adjust your delivery schedule at any time.

Absolutely! Subscribers typically receive exclusive discounts on each recurring order, saving you money compared to one-time purchases.