Magnetic Eyeliner Refills Subscription Launch Checklist

Define your subscription model

Choose between Subscribe & Save, curated box, build-your-own bundle, or replenishment for your eyeliner refills.

Set competitive pricing and discounts

Determine subscription pricing that offers value over one-time purchases, typically 10-20% off.

Select subscription frequencies

Offer monthly, bi-monthly, or quarterly options to match customer usage patterns for eyeliner.

Optimize product pages for subscriptions

Clearly display subscription options, savings, and benefits on your magnetic eyeliner product pages.

Implement a robust customer portal

Allow subscribers to easily manage their orders, skip shipments, or update payment info.

Plan your shipping and fulfillment

Establish efficient processes for packing and shipping recurring eyeliner orders.

Develop retention strategies

Create email flows for upcoming orders, win-back campaigns, and loyalty programs.

Analyze performance and iterate

Monitor key metrics like churn rate, LTV, and AOV to continuously improve your subscription offering.