Global Beauty Market: $580B+ by 2027

Eyelash Growth Serums Subscription Launch Checklist

Step-by-step guide to launching eyelash growth serums subscriptions on Shopify with Beez.

85% of lash serum users repurchase within 3 months, making subscriptions an ideal model for retention.

Launch Checklist

Everything you need to launch eyelash growth serums subscriptions on Shopify.

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Strategy

Product

Marketing

Operations

Customer Service

Analytics

Frequently Asked Questions

Common questions about launching eyelash growth serums subscriptions on Shopify with Beez.

Monthly or bi-monthly subscriptions are most common, aligning with product usage and refill needs. Some brands also offer quarterly for larger sizes.

Yes, a flexible customer portal allowing subscribers to easily pause, skip, or adjust their next shipment date is crucial for retention.

Offer clear value, excellent customer service, personalized communication, and flexible subscription management. Cancellation save flows can also help.

Typically, a 10-20% discount on the one-time purchase price is effective. Consider tiered discounts for longer commitment periods.

Yes, offering various sizes (e.g., 1-month, 3-month supply) or different formulations (e.g., sensitive, extra strength) can cater to diverse customer needs and preferences.

Clearly outline your return policy in your subscription terms. For damaged items, offer a prompt replacement to maintain customer trust.